Municipality Branding 2015
Highlights from the 2015 conference on center and periphery
The Danish place branding conference of 2015 presented a fine list of international and Danish speakers. Among them are Juliana Engberg from Aarhus 2017, international place branding expert Robert Govers, branding expert and host of the day Nikolaj Stagis, professor and expert in citizen involvement Kasper Møller Hansen and the mayor of Horsens, Peter Sørensen. View the highlights from Kommunebranding15.
Place branding is collaboration, not competition
Robert Govers, managing research partner at Good.Country and renowned place branding expert, gave a presentation stating that place branding is a lot more than packaging. You need to act in line with your characteristics in order to stand out.
From periphery to center
This year we moved the place branding conference from Copenhagen to Aarhus to underline our focus: From periphery to center. All municipalities have the opportunity to become their own center by focusing on, what makes them unique. Samsø has created a center for green energy, Cold Hawaii has become a center for surfing, and Horsens is a center for entertainment and experience. Nikolaj Stagis led us through the day and presented a number of interesting speakers: The renowned branding expert Robert Govers, three visionary mayors from Aarhus, Samsø and Horsens and multiple practitioners provided the participants with their perspective on, what makes a good place brand.
Aarhus: You´ll only get the reputation you deserve
Jacob Bundsgaard, mayor of Aarhus, welcomed us all to the city hall. He highlighted that his experience with the Branding is, that actions speak louder than words.
Samsø – the Renewable Energy Island
Mayor of Samsø, Marcel Meijer, told the audience how the small island has managed to become 100% self-sufficient with renewable energy in only 10 years - a change with massive importance for their brand.
Cold Hawaii – a center for surfing
Robert Sand, event manager for Cold Hawaii, visited the Kommunebranding conference once again to inspire us on how a unique center is created and supported by local forces and entrepreneurs.
Himmelstorm: An authentic festival founded in local strengths
Maria Smidt and Mikael Eriksen, the devotees behind the successful Himmelstorm festival, talked about how they have created a festival founded in the local strengths, but without a lot of support from the municipality.
Landscape design and the inclusion of citizens
Jørgen Primdahl, Professor at the University of Copenhagen, highlighted how the landscape design, and the inclusion of citizens in the process, can improve your place brand.
From municipality in the periphery to place brand in the center
Branding expert and host Nikolaj Stagis talked about how municipalities need to act in accordance with their authentic strengths in order to stand out in an otherwise very similar market of municipalities.
Dimensions in the inclusion of citizens
Professor Kasper Møller Hansen gave a presentation on how municipalities can use the inclusion of citizens in the development of place brands. A significant point was that the inclusion must always be a method, not a goal itself.
From prison-city to experience-city
Mayor of Horsens, Peter Sørensen, filled us in on how the municipality has succeeded in changing their mocked brand from prison-city to a place full of music, experiences and culture, where the citizens are proud to live.
Creating powerful place brands through culture and aesthetics
Juliana Engberg, programme director for Aarhus 2017, European Capital of Culture, highlighted the importance of culture and aesthetics when building a successful place brand.