Authentic brands created by strategists and creatives since 1997


We believe a corporate brand is not just a mark or a concept – it is the very nature, behaviour and expression of the company. We are fascinated by authentic companies who have a clear purpose, who serve that purpose by their actions and lead the way for others. These companies inspire their employees, customers and fans to make the world a better place. At Stagis we want to help companies to become authentic brands through our diverse services.

We help companies see, live and express their authentic brand identity through development of organizational culture, corporate design and communication


Our vision is to help companies, organizations and places to develop their authentic brand identities. By doing that we are creating better work places, sustainable services and businesses that do good. We want to become a large team of brilliant strategy and brand consultants who work around the globe. We help our clients answer the essential questions: Why are we here and who are we?


The top management of Stagis A/S is the board of directors. Frederik Wiedemann, chairman of the non-executive board, Thomas Hertz, non-executive director and Nikolaj Stagis who is the founder and CEO. The primary concern and responsibility of the board of directors is to develop and grow the company. In the near future we are aiming to invite highly experienced consultants to become partners in the company and form an executive management group.


Stagis was founded in Odense in 1997 by Nikolaj Stagis. In the following, we have gathered the most important highlights from the last 18 years of business. We hope you will enjoy our trip down memory lane.


The foundation of Stagis

After three years as a photographer and assistant in a local ad agency, 20-year old Nikolaj Stagis opens the doors to Stagis Advertising Agency in Odense. The original idea was to create advertising that reflected the soul of the corporation and focused on design.


Stagis Advertising

The name is shortened to Stagis Advertising, and a new visual identity is developed to reflect the focus on the organizational soul.



The worlds third biggest temping agency, Randstad, is Stagis Advertisings first international client. Stagis helps introduce the dutch agency in Denmark and expresses their fundamental values in a number of campaigns that invites employees and customers to use the values.


First three years

During the first three years Stagis helps numerous local, national and international clients. “Longterm image campaigns are close to our hearts,” said Nikolaj Stagis in an interview with Fyens Stiftstidende, a local daily.


Expanding in Vesterbro, Odense

Stagis Advertising expands the office in the small backyard in Vesterbro in Odense, and now employs six people.


Increased presence in the public press

In the wake of the article “Advertising-adventure in the backyard”, Stagis Advertising focus its efforts on creating media attention. The active focus on PR increases Stagis Advertisings presence in the public press, and results in two new clients: Syddansk Universitet and Odense Kommune.


Stagis expands

Stagis has now grown to employ more than 10 full time employees, all producing creative solutions within design, copy writing and webdesign. The recruiting campaign “He jumped” generates massive attention in the media and attracts talents from all over the world.


The Dot-com Crisis

Stagis experiences the aftershock of the dot-com crisis, when clients stop buying projects. This results in a decreasing turnover which lead to staff cuts and slows down the ambitions of the young entrepreneur. Every hour round the clock, Stagis lost 600 DKK and finished the year with a million in deficit.


From Odense to Copenhagen

Despite the economic crisis, Stagis Advertising continues working with the same clients, and decides to move from the backyard in Odense to the heart of pulsating Copenhagen at Gasværksvej, Vesterbro. To offer more diverse services, Stagis Advertising hires parts of its team as freelancers. The new structure of the company proves to be financial, practical and a creative advantage.


New visual identity

With the change of scene, the company introduces a new visual identity. “Stagis”, as the company is now simply called, is introduced to support the focus on organizational identity. The drop of ‘Advertising’ was a deliberate move to avoid associations to traditional advertising and an attempt to break down industry silos.


International drive from Danish literature

In collaboration with The Danish Art Council, Stagis creates the documentary “Fairytale Shadows” with the German Nobel Prize winner Günter Grass. The documentary generates massive attention from both national and international press, and helps stage Danish children's literature in an international context.


New mission statement

Together with Dr. Theol. Mogens Stiller Kjäergaard, Stagis develops a new mission statement for the company: “Stagis helps companies take authentic positions through the development of culture, design and communication”.


Introducing the Stagis blog

The employees at Stagis begins blogging, and are featured in a number of magazines and newspapers regarding the corporate potential of blogging and as the forerunner of opening the dialogue between organizational members and the outside world.


Becoming a corporation

In 2005, Stagis becomes a corporation and the legal name of the company is changed to “Stagis A/S”.


OKI Lovecolor

With ‘Lovecolor’ Stagis helps OKI transform their ordinary grey printers into a design product and strengthens their position in the market. The coloured printers are featured in fashion- and interior magazines and gives life to the brand as interior design.


Helping Danish bus drivers

The idea of helping the Danish bus industry with their image and reputation is devised in the beginning of 2007. During the next 5 years Stagis works closely with the bus industry to strengthen the image and reputation of the industry. Through activities such as “Chauffeur of the Year”, “Movia Academy” and a massive press effort the internal pride of the bus drivers is strengthened and ensures a world class service.


A new method

The foundation for Stagis’ working method is layed in Nikolajs master thesis from 2006. The process of mapping the authentic strengths of the organization generates attention in the press and Stagis becomes known for focusing on authentic identity.


Taking the city centre of Copenhagen

After six successful years on Vesterbro, Stagis moves into its current offices on Kompagnistræde in the city centre of Copenhagen. The building is a part of the ‘Old Copenhagen’ and was built in 1797.


Opening of Stagis Museum

Stagis proudly opens the new Stagis Museum inside the office in Kompagnistræde. Besides presenting highlights and successes from the last 15 years of helping clients achieve their potential, the museum also functions as a inspirational and nostalgic space that reminds the employees of Stagis’ fundamental principles. The opening is celebrated with a bang by employees, friends of the house and clients. Read more about the effects of corporate museums in “The Authentic Company”.

Read more about the effects of corporate museums in “The Authentic Company”


Winner of the Danish communications award

Stagis wins the prestigious award “KOM-prisen” for the work with the Danish bus industry. The price is given to the best professional communication effort. The collaboration with the bus industry resulted in a strengthened image of the industry and a increased internal pride.


The Authentic Company

Nikolaj Stagis’ book “The Authentic Company” takes the reader on a journey towards finding the inner strengths of the organization and explains how to connect them to the strategic development of the company. Cases from the worlds leading organisations demonstrate the process of mapping and working with authentic identity in a tangible and comprehensible way.


Kolding Municipality

Stagis helps Kolding strengthen their position and develops a new vision anchored in authentic local strengths and potentials. The unique vision drives growth in the area and sets the future direction for Kolding.



The first city branding conference “Kommunebranding13” is held in the magnificent hall in Børsen, Copenhagen. At the conference national and international speakers talk about how architecture, design, branding and authenticity can attract newcomers to the municipalities and create growth. Among the speakers is the international brand guru Wally Olins and David Zahle, head architect at BIG.



To redefine Hedeselskabets brand identity for the first time since 1984, Stagis develops a new purpose and visual brand that creates value in an increasingly digital, collaborative society. The clear brand strategy, visual concept and digital solution support the brand and the subsidiary businesses of the Hedeselskabet group.



At Kommunebranding14 national and international speakers discuss how visions are turned into reality - from political strategies into concrete and measurable actions. Among the speakers are Morten Østergaard, Danish Minister of Interior in 2014, and lector Eric Braun from Erasmus University Rotterdam. The conference offers inspiring cases, such as Bornholm and Lejre, as examples of municipalities that succeeded in implementing political strategies.


Varde Municipality

To strengthen Varde's position, Stagis develops a new vision for the municipality. The vision sets the strategic direction for future political decisions, attracts newcomers to the municipality and creates a feeling of community and pride among citizens, companies and local enthusiasts.



Stagis introduces a new line of transformational meetings, where participants can get inspiration for their organization, corporation and life in general. Every meeting offers a new theme relevant for Stagis´ work from different perspectives: Cultural, financial, aesthetic or human - presented by organizational leaders, thought leaders, artists or experts from the industry.



For the third year in a row, Stagis arrange the successful Kommunebranding conference. The conference is held in Aarhus to underscore the focus on periphery versus centre. International place branding expert, Robert Govers argues how place branding should not been seen as a competition, but rather as a collaboration. Participants from all over Denmark got wiser on citizen involvement when researcher from Copenhagen University, Kasper Møller Hansen, talked about the effects and challenges of citizen involvement.